Heron Hill Winery will host the first informational session for wine public relations and marketing professionals interested in developing a chapter of the Academy of Wine Communications in the Finger Lakes region of upstate New York. The session is on Thursday, November 19, 2009 from 12:00-1:00 pm and includes lunch and wine. The agenda for the informational session: a brief overview of the Academy of Wine Communications (AWC), it’s vision and collaborative discussion on the benefits, goals and hot topics of a local chapter. The rapidly changing new media landscape has made keeping up with the latest best practices in wine PR and marketing quite challenging. As an emerging wine region garnering increased attention, wine public relations and marketing professionals in the Finger Lakes would greatly benefit by working together within a local chapter and through exchanging ideas with national members of AWC.

To register to attend this event, please contact Melissa Dobson at (917) 816-5424 or melissa.dobson@avantguild.com.