The Academy of Wine Communications operates with the following general principles:
- Build on the past – look to the future – The Academy of Wine Communications was founded more than 15 years ago with the goal of furthering the art of wine writing. That goal hasn’t changed, but the methods by which we intend to achieve it have evolved over time. New tools and techniques continue to develop and we intend to embrace them whenever possible.
- Be a resource – Above all else, we wish to build the AWC into the definitive resource for wine writers. bloggers, and broadcasters. Our goal is to become the “go-to” for anyone needing sources of information regarding wine and wine-related subjects. In addition, we will provide our membership with information on trends and current events to help them thrive in today’s wine business environment.
- Be Inclusive – Traditionally, the AWC has been an organization confined to the areas of Napa and Sonoma Counties. With modern technology and tools, we are now able to expand beyond these borders and include wine communications professionals from everywhere in the world. AWC chapters will be established in major wine regions as the membership grows.
- Use Web 2.0 for Communication – As much as possible, we intend to use Web 2.0 tools, such as Twitter, Facebook, LinkedIn, UStream, YouTube, etc. to communicate with our membership and beyond. These tools make it possible for us to converse on a frequent basis with members throughout the country and the world.
- Generate Content – Rather than just being a conduit of information, we also intend to generate our own content (whitepapers, research papers, educational lessons, etc.) for use by the membership itself, as well as wine writers, bloggers, and broadcasters.
- Be a Green Organization – We believe that being environmentally responsible is no longer a luxury. Not only must we meet the needs of the present, but we must do so without compromising the welfare of future generations. The AWC is committed to developing and supporting sustainable business practices by its members and the wine industry as a whole.